The only candidate who appears to be saying all the right things is Vikek Ramaswamy. His youthful enthusiasm, impressive credentials, and knowledge of the Social Media space make him the ideal candidate for the Republican Party. He represents a new generation that he knows so well and speaks with a sincerity that gets people to stop and listen to his patriotic and well-thought positions that only the less informed can rule as meaningless.
Convincing his demographic to challenge the Woke cultural biases will be no easy task. According to a survey of 1,500 people released by data firm Sprout Social in 2019, “seventy percent of consumers believe it’s essential for brands to take a public stand on social and political issues. That figure jumped four percentage points higher than a survey two years earlier. Who better to deal with this alarming data than the man who literally wrote the book on Wokeness—Woke Inc., which outlines a plan to confront these corporations and return to a bygone era where politics is not part of the corporate business policy?
Young voters prevented the red wave from happening. Suppose the Republican brand ever wants to win substantial margins. In that case, they will need the assistance of an influencer that speaks the language of Zers and Millenials, and that candidate is Vivek Ramaswamy.
This need for a broader majority in the House and Senate is made even more a salient issue by the recent vote in the House where a less than favorable Budget bill was approved simply because that’s all that could be done based on the Senate and House voting numbers. It’s hard to get anything passed when one only controls one the House, and the opposing party controls the Senate and executive branch. Being an idealist is excellent, but compromise gets things done when push comes to shove.
If the Republican brand can realize the importance of satisfying a majority of voter needs, they will win the majority of votes needed to win an important legislative initiative. When they say it’s not about the marketing, it is really about the marketing. When Republicans embrace this fundamental shibboleth, they will realize that it’s always easier when you have marketing and branding in mind.