Author: Dr. John Tantillo

Branding is all about satisfying customer needs. With this in mind, if asked what comes to mind when one mentions Brands, Steve Garvey, and Adam Schiff. One thinks of baseball players and politicians. When one follows- up with their preferred brand class, baseball players would be the majority of perceived replies. And who do average voters prefer as their brand class choice? It should be no surprise that baseball player is their preference. Why? Well, it is a “cultural thing” that can be found in a February 2023 Medium article titled “Why Are Sports And Athletes So Fascinating,..” The column…

If you “wanna” be around years from now, consider how American singing icon Tony Bennett did it- branding and rebranding his artistic enterprise. This personal branding experience can assist us when facing the “maturity stagnation” that every business eventually encounters.  His approach gave him and his co-collaborator, Lady Gaga,  the number-one-selling album (Cheek to Cheek) status, placing Bennett as the oldest artist to achieve this coveted achievement.   This career accomplishment, however, hasn’t been easy for the 88-year-old artist who just years ago was considered an “artist whose time had passed.” This “finished artist” perception was seen in the early eighties…

The only candidate who appears to be saying all the right things is Vikek Ramaswamy. His youthful enthusiasm, impressive credentials, and knowledge of the Social Media space make him the ideal candidate for the Republican Party. He represents a new generation that he knows so well and speaks with a sincerity that gets people to stop and listen to his patriotic and well-thought positions that only the less informed can rule as meaningless. Convincing his demographic to challenge the Woke cultural biases will be no easy task. According to a survey of 1,500 people released by data firm Sprout Social…